“ the 80’s and 90’s gave me my street wisdom ”

Welcome to a new realm, “On The Grid” is your portal to the fashion forward. We are The newest and hipest guide to what’s new in the branding culture. I’ll be your pilot on this destination to the fly sh*t! Gridlyne is the foundation and home base, it’s been the incubator for many successful endeavors, no need to name names,just yet, they know who they there. As for me (Wally Shoemaker) I embody the drive and hustle that makes this born and bred NYC institution thrive. My story spans decades, the 80’s and 90’s gave me my street wisdom and has blessed me with the confidence, experience and vision to steer this ship. Being the director and executive producer of the best sneaker documentary ever made “ Deadstock The History of Resellin’ “

We made it possible for people to have the most comprehensive look into the resell culture; how and where it was created and where its going next. The respect and acknowledgement of the true heads are with us, ask around! From Matt Powell and his sneakernomics the Lucid Twins FC, to Mclarenkickshop to the quintessential New York City hustler like Nizz. We gave a retrospective look into what you know today as to the “Secondary Market”. Our fingers are continually on the pulse of the streets, which is why Gridlyne gave us the opportuniy to headline their blog.

“The respect and acknowledgement of the true heads are with us, ask around! ”

If don’t already know, Gridlyne has been creating and enabeling for dozens of Pop and Streetwear brands,like 10DEEP , Cult Brand and LousyNY so it was a no brainer for them to give an inside look into brand building, from its embryonic stage, all the way up to its time of birth, we’ll show you how some brands fly and others fall. This will be more than just your everyday blog, it’ll be a must have manual for the budding newbie or the seasoned veteran looking to start or expand in the fashion industry. There will be lots of interviews, videos/tutorials and even a podcast or two. Wait, hol’up!

Just got off the phone with SpaceX their looking to cut us a check, we gettin’ Elon money!!! Don’t let this be that opportuinty you missed, follow, receive our notifications or just subscribe you wont be disappointed!

This is your Captain speaking, although in NYC sh*t can be deadass cold at 7am, then warm as Florida in the fall by the time it hits 12Noon, we wont need to worry, because we’ll be flying at a hieght above the clouds. A zone where you can see the trends down below as they come and go. View the blueprints of the masters and map out your path to brand success.

“ This will be more than just your everyday blog,”